Welcome to another issue of HOSTED by POSH. This week, we sat down with Disposable Relly, one of NYC’s hottest up-and-coming event photographers.

Unless you’ve been under a rock the last few years, you’ve probably seen his gorgeous film shots popping up on your feed, or received an invite to one his events under the name Bodega Flowers and Seltzer Water.

A Road Less Traveled

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Let's be real: the world of event photography is both exciting and brutally competitive. Whether you're the new kid on the block with a camera or an established event photographer trying to keep up with ever-changing trends, you need to know the ropes.

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In today's story, we'll dive deep into the journey of Relly, a rising star in event and lifestyle photography in New York. He'll share event photography tips, how to survive and excel in this bustling world, and even spill some secrets to capturing the best photos in any event space.

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Before we dive in, before to catch the full, exclusive interview here:

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The Start: Between the First and Second Event

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Collaborate and Diversify

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Relly’s breakthrough came between his first and second event. After the first event, he quickly realized the importance of collaboration. Relly teamed up with a group called Alta, which opened the door to new possibilities. Unlike an ordinary party, Relly aimed to create events that people could connect with. "I'm going to a party, but I'm going to a party that's about something," he says.

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Network and collaborate with fellow photographers or event organizers. Don't stick to one genre; diversify your portfolio to include corporate events, award ceremonies, and even nightlife.

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The DJs: More than Just Music

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Storytelling Matters

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When it comes to events, Relly believes it’s more than just flashy lights and loud music. He emphasizes storytelling. In the week leading up to the event, Relly and his team would share the life stories of the DJs, how they met, and why they’re spinning records at this particular event.

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Use social media to narrate stories before the event. It helps in establishing a deeper connection and makes the event photos more relatable and real-time.

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Building a Book of Business

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Word of Mouth is Golden

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"How did you go about building your book of business?" we asked. Relly stated that most of his business came from word of mouth and personal connections. The quality of his event photos created a ripple effect that attracted bigger clients. He emphasized that everyone was on a level playing field during the COVID-19 pandemic, making it an ideal time to connect with new people.

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Word of mouth is vital. Always carry enough memory cards and make sure your camera settings are optimal to ensure the best image quality, because one great shot can lead to your next big gig.

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The Biggest Challenge: Event Differentiation

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Constantly Innovate

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For event organizers hosting multiple events, the biggest challenge is making each event different. In a city like New York, with its vibrant nightlife and social circuit, how do you make your event stand out? Relly suggests that even your best friends might opt for another event if yours lacks uniqueness.

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Experiment with camera flash, shutter speed, and zoom lens to create a distinct visual narrative for each event. Use a shot list and choose the right focal length to capture different perspectives and angles.

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Adapting and Expanding: More Than Just Parties

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Diversify Your Events

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While nightlife remains at the core of his business, Relly constantly seeks to provide different experiences. From organizing events at wine bars to pop-ups with guest chefs and singers, he aims to keep the experience fresh and engaging.

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Don’t just restrict yourself to one kind of event photography. Be it a corporate event or a wedding photographer gig, diversifying can help you expand your portfolio and skills.

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Market Saturation: The Elephant in the Room

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Personal Branding is Key

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When asked about the saturation of creatives, particularly in event photography, Relly accepted the challenge. He pointed out that the scene is brimming with talent, but what makes you stand out is your individuality.

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Building a personal brand around your style can make a difference. Whether you are good with low light photography or your photos excel in capturing the best moments in burst mode, let these skills be your brand's highlight.

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The Dual Role: Freelancer and Influencer

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Leverage Social Media

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According to Relly, “the lines between being a freelancer and an influencer are blurring”. It’s no longer just about taking great event photos; it’s also about the ‘where’ and ‘with whom’. People now want to be captured by photographers who have a significant social media presence.

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Keep your social media updated. Regularly post your work, share photography tips, and engage with your audience. It could lead to increased business and connections.

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Final Words: Be a Part of the Party!

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Immerse Yourself

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Relly believes in being a part of the energy of the event. Instead of creeping around with a camera, he enjoys the party, which, according to him, is the best way to capture the best moments.

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Don’t just be a spectator; be a part of the event. This involvement will not only make your work more authentic but also ensure that you capture the best photos that tell a compelling story.

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Conclusion: The Road Ahead

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Relly’s journey is a testament to what one can achieve with the right blend of skill, innovation, and interpersonal connections. He's not just an event photographer; he's an experience creator, a storyteller, and most importantly, a passionate professional.

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Take a leaf out of Relly’s book as you navigate the dynamic and challenging world of event photography. Good luck, and keep shooting!

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Oh, and be sure to follow @DisposableRelly on instagram and @bodegaflowers_setlzerwater to attend some of his upcoming events.

Come hang with us on socials for sneak peeks of future episodes, get BTS content of POSH, and be the first to hear about events in your area!

• Instagram

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• Twitter

That’s all for this week, folks. We’ll see you next Thursday. In the meantime, happy partying.

— Avante, Eli, and the POSH team